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#Apple store roosevelt field genius bar reservation mac#
Larger Mac Genius teams are headed up by the "Lead Genius," who schedules workers, makes judgment calls, and handles customer service issues at the Genius Bar.
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All desktop repairs are done in the Store by Geniuses, usually within a few days. Damaged laptop computers (or ones that need major repair) can be shipped to Apple's repair centers. Non-warranty service (which is paid for by the customer when repairs are complete) is also routinely performed. Most services carried out at the Genius Bar are free. They offer personal support when customers have problems or questions with their Apple products. The employees can also be viewed as the local representatives of AppleCare. ] This phone is no longer installed in newer Apple Retail Stores.
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The "Red Telephone" sometimes seen behind the Genius Bar was a direct line to AppleCare's Tier 2 agents, allowing for problems and questions too complicated for the in-store employees to answer. LCD screens behind the Bar play looped videos which offer tips to customers waiting to speak to a Genius, as well as updates on the status of the reservation queue. The layout of a Genius Bar consists of at least two 15" MacBookPro/PowerBook computers, often mounted on "floating" stands. All in-store repairs of Apple products are carried out by Mac Geniuses. ] Their role is to help customers with Apple hardware and software. Employees are specially trained and certified at the Genius Bar. Ron Johnson, the Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores". Website = The Genius Bar is a tech support station located inside every Apple Retail Store, the purpose of which is to offer help and support for Apple products. Caption = The Genius Bar at the Apple Store SoHo, New York, in 2003.